Research & Tools

• Keyword Research
• Competitor Research
• Demographic Research
• SEO Values + Penalties
• Tweaking 4 Web Stats
• Keeping Up To Date
• SEM Success Tools

Lesson Packages

Search Engine Optimization - SEO

• Tags
• Search Engine Writing
• Control Traffic Flow
• Site Architecture
• Site Aesthetics
• Maximizing Conversions
• Site Maps & Robots

Paid Advertising - PPC

• Right For Me?
• Google vs Yahoo vs Facebook vs ...
• Structuring & Theme Building
• Content & Search Networks
• Advanced Tracking & Report Building
• Targeting & Strategies
• Advanced Bidding